About Melanie

UK Born, US Based Content Creator

Forget your average Jack-of-all-trades, I'm the renaissance rockstar of content creation! I juggle niches like it's a circus act, but one thing remains constant across the board: my unwavering commitment to original, literate, and soul-stirring content.

Rewrites? Repurposing? Bah, humbug! Give me a blank page and watch the magic happen. From blogs and web copy that seduce your audience to WordPress sites that sing, I'm your one-stop shop for digital delights.

But wait, there's more! My repertoire bursts with social media mastery, crafting viral tweets and managing accounts like a puppet master with a confetti cannon. Traditional PR? Done and dusted. Shopify stores and Google Analytics? My middle names are "Conversion Rate" and "Data Dynamo."

From professional athletes to musicians, corporations to entrepreneurs, I've woven my wordsmithy magic for them all. And now, I set my sights on you.
Born, raised and educated in the birthplace of heavy metal (Wolverhampton, England!), I now rock out from the Electric City (Scranton, PA). So, ready to turn your digital presence into a concert of clicks and conversions? Let's jam!

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From Finger Lickin' Good to Festive Feast: How KFC Became a Christmas Tradition in Japan

The holidays are a time for tradition, and few are as unusual as the one celebrated in Japan: a Christmas feast of Kentucky Fried Chicken. Yes, you read that right. In Japan, KFC is synonymous with Christmas dinner, with families across the country pre-ordering buckets of fried chicken weeks in advance. But how did a fast-food chain become an integral part of a holiday celebrated globally? The answer, my friends, lies in some truly ingenious marketing. The Colonel's Christmas Miracle It all started in the 1970s when Takeshi Okawara, the manager of the first KFC in Japan, overheard foreigners lamenting the lack of turkey for their Christmas celebrations. Seizing the opportunity, Okawara launched the "Kentucky for Christmas" campaign, marketing fried chicken as a delicious alternative. This clever move tapped into the growing desire for Western traditions in post-war Japan, and the campaign quickly gained traction. KFC's marketing team further solidified the connectio...

"ChatGPT is Bullshit": New Research Reveals Why AI Content Is Failing Your Business

University of Glasgow Study Exposes Fundamental Flaws in AI Writing Tools Recent research from the University of Glasgow has delivered a devastating critique of AI writing tools like ChatGPT – one that every business owner and content creator needs to understand. Their conclusion? AI content isn't just occasionally inaccurate – it's fundamentally "bullshit" by design. Understanding the Research The researchers make a crucial distinction between different types of inaccurate information: Lies : Deliberate attempts to deceive with false information Hallucinations : Misperceptions or mistakes based on faulty input Bullshit : Content produced with complete indifference to truth The key finding? AI writing tools aren't lying or hallucinating – they're bullshitting. They're designed to produce convincing-sounding text without any regard for whether it's true or false. Why AI's BS Problem Can't Be Fixed The research exposes several critical i...

Keeping it Real on LinkedIn: A Guide to Authenticity in a Sea of Spam

Let's talk about the elephant in the virtual room: LinkedIn has become quite the interesting social media experiment. Between the "I gave a homeless person my Rolex, and now they're my CEO" stories and profiles that look like they were created by an overeager AI, it's getting harder to separate the authentic from the artificial. But here's the thing – beneath all that noise, LinkedIn remains an incredibly powerful platform for real professional connection. So let's dive into how to keep it genuine while navigating through the sea of humble-brags and motivation-speak (and yes, r/linkedinlunatics will thank you for not contributing to their content). 1. Being Your Professional Self (Without the Corporate Robot Act) Drop the Mask : Your accomplishments speak for themselves – no need to add that you're a "Thought Leader" or "Ninja" at anything. Unless you're actually a ninja, in which case, that's pretty cool. Personality ...

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