From Madison Avenue
to the AI era
After a great education in my native UK, my career in the US started on Madison Avenue, where I learned the craft of copywriting the old-fashioned way — under real pressure, with real deadlines, and with exacting creative standards. That foundation has carried me through every major shift in how content gets made and found: the rise of the web, the social media explosion, and now the AI transformation of search. More than two decades in, I’m still ahead of the wave — and I help individuals and businesses get there too.
What I do
Complex topics don’t have to be dry. I specialize in transforming intricate subjects — sports, arts and entertainment, technical, financial, legal, niche — into content that’s clear, engaging, and genuinely useful. With a deep grounding in modern SEO and AI Content Optimization, I make sure your message reaches the right people and actually resonates once it gets there.
Beyond writing
For over a decade I’ve been the strategic force behind successful brand campaigns: social posts that spark conversation, community-building that earns loyalty, and platform-specific content that converts. I understand the nuances of each channel — and how to use them together for maximum impact.
Selected work
Ghostwriting is a cornerstone of my practice, and I take client confidentiality seriously — NDAs are a standard part of how I work. What’s shown here is shared with explicit permission. For a deeper look at my portfolio, get in touch.
Lineage Agency
Social Media Sports Specialist Full-service agency representing athletes, teams, and leagues across the NFL, NBA, NHL, and MLB
- Social media strategy and content for professional athletes and sports brands
- Audience growth and fan engagement across platforms
- Content aligned with Lineage’s BeConfluential™ fandom-first methodology
Team Pinto
Content Writer & Social Media Manager + Digital Content Management
Two top Ontario realtors
- 3× weekly SEO-optimized blog posts (ranked #1 on Google for target keywords)
- Full social media management
- YouTube script development and channel strategy
Just Organized by Taya
Content Writer & Social Media Manager + Digital Content Management
Leading Houston professional organizing company
- Blog content creation and management
- Social media strategy and execution
- Brand voice development
Tall Moi
Digital Brand Management
Specialty clothing brand
- Website development and maintenance
- Shopify store management
- Social media strategy and execution
- Brand copywriting
KKCPA
Digital Marketing & PR
Established Ontario CPA firm
- Blog content creation
- Social media management
- Public relations support
Pearl Lemon Group
Previous Role · Head of Content, 2017–2024
Award-winning UK digital marketing group
- Led content strategy across multiple brand portfolios
- Created client-facing content for brands including InBev and DarGlobal
- Created to high-traffic company blogs
New Mercies
Digital Community Management
Major Atlanta church
- Social media strategy and execution
- Community engagement
- Digital ministry support
NEPA Tattoo Expo
Event & Social Media
Large regional tattoo convention
- Event and social media coordination
Scranton Fringe Festival
Internationally recognized performing arts organization
- Social media management
iPupster
Content Writing
Established dog parenting website
- Staff writer
- Pet care and educational content
My books
I’ve published a number of books rooted in my own areas of expertise and personal passion — and yes, some of them even sell well. These projects exist outside client work: they’re mine. Find them listed here →